Thursday, March 26, 2009

World's cheapest car

The world's cheapest car will retail for just over $2,000 and can be yours — if you live in India and are very lucky — by July, Tata Motors said Monday. The Nano, a pint-sized vehicle designed to make car ownership accessible to millions of the world's poor, finally goes on sale in India next month. Whether it will revolutionize the global auto industry — or turn around its manufacturer's fortunes — has yet to be seen, and other automakers will be watching closely to see how consumers respond to the car. So will environmentalists.

"We can do what most countries felt could not be done," Ratan Tata, chairman of the sprawling Tata group of companies, said at a launch ceremony Monday, as the swelling strains of the theme song to "2001: A Space Odyssey" died away in the warm night. Nothing is really impossible if you set your mind to it," he said. "What we have done is given the country an affordable car."

And, he pledged to go to Europe and America soon, with safer, cleaner but still ultra-cheap Nanos for the developed world.

The Nano was initially targeted at impoverished first-time car buyers in Asia and Africa, but the global economic meltdown has amplified Ratan Tata's export ambitions.

Tata Motors unveiled the Nano Europa, a slightly more robust version of the Indian model, at the Geneva Motor Show this month, with a planned launch of 2011.

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