Apple's small new 4GB iPod shuffle can talk

Apple Inc. unveiled a minuscule new iPod Shuffle on Wednesday that takes its "smaller is better" mantra to a whole new level. The third-generation Shuffle, a slim aluminum rectangle less than 2 inches long, takes up about half as much space as the previous version even as it doubles music storage space to 4 gigabytes. To achieve such a tiny form, Apple had to remove most of the buttons from the body of the $79 device and build them into the headphone cord instead.

"Smaller has tended to work very well for us," said Greg Joswiak, a marketing vice president at Apple.

The trade-off for a sub-$100 Shuffle always has been the lack of a screen to visually navigate the music stored on the device. The first-generation Shuffle, which launched in 2005, could hold about 240 songs, arguably not enough to warrant a screen.

Now that the device can carry 1,000 songs, Apple has come up with a way for people to identify the music they're listening to or find songs they want. A new feature called VoiceOver can, at the push of a button, speak the song and artist name or rattle off the list of custom mixes — called playlists — that the owner has loaded onto the device.